The Gravity Well

Behavioral Science & Society

Why do we act the way we do online? How can trust and privacy habits be shaped—for good? This is where psychology, digital culture, and social science intersect to build a privacy-first world.

Understanding the Digital Mind

The battle for privacy isn’t just about technology—it’s about people.
Behavioral Science & Society explores how habits, beliefs, group dynamics, and digital environments influence what we share, whom we trust, and the movements we join.

  • Stories and research on privacy habits in real life
  • How digital design nudges our choices—for better or worse
  • What motivates communities to demand (or resist) privacy
  • Tools, tips, and “nudges” to take back control of your data

Featured Stories & Insights

Why Do We Ignore Privacy Warnings?

Exploring “security fatigue” and the tricks Big Tech uses to dull your senses.

Read More

The Psychology of Trust Online

How digital environments shape who—and what—we believe.

Read More

From Habit to Movement

Stories of real people changing privacy norms in their circles, one small act at a time.

Read More